Preux
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Preux

A London software firm of senior builders. Custom software for real operations, taken to production.

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hello [at] preux.co.ukLondonWorking across the UK, US & Europe
Preux

© 2026 Preux. All rights reserved.

Designed & built in London.

MR

Founder & CEO, Preux

Matthew Rogers

Architecture, customer experience, and applied AI.

Matthew founded Preux to close the gap between the people who scope enterprise software and the people who build it. He has led digital work for Rolls-Royce Motor Cars and Al Arabiya, and platform builds for healthcare, property and luxury businesses across the UK, US and Europe.

His work sits at the intersection of architecture and customer experience: the early decisions that determine whether a system holds, and the edge cases that decide whether people trust it. He writes here about applied AI and the craft of building software that survives its second year.

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  • Product strategy & UX architecture
  • Enterprise platform builds
  • AI agents, memory & context engineering
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Writing

Building an AI brain of your own9 June 2026 · 9 min read
Building an AI brain for a team of engineers, not just for yourself5 June 2026 · 11 min read
The AI wiki: stop re-reading, start compounding10 June 2026 · 8 min read
Why most AI pilots never ship — and what the survivors do differently22 May 2026 · 6 min read
Software built to outlive its makers30 April 2026 · 5 min read

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