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Preux

A London software firm of senior builders. Custom software for real operations, taken to production.

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hello [at] preux.co.ukLondonWorking across the UK, US & Europe
Preux

© 2026 Preux. All rights reserved.

Designed & built in London.

Insights

Notes from the work, not the trend cycle.

Practical writing on applied AI, enterprise delivery, and building software that survives its second year, grounded in what we actually ship.

FocusApplied AI · Engineering
FormatLong-form, practical
Written byThe people who build
Applied AI9 min read

Building an AI brain of your own

A model with no memory is a brilliant colleague with amnesia. The fix is not a bigger model. It is a small, disciplined system aro…

MRMatthew RogersFounder & CEO, Preux9 June 2026
Applied AI11 min read

Building an AI brain for a team of engineers, not just for yourself

A personal AI brain and a team AI brain look like the same project. They are not. One optimises recall for a single mind; the othe…

MRMatthew RogersFounder & CEO, Preux5 June 2026
Applied AI8 min read

The AI wiki: stop re-reading, start compounding

Most teams make their AI re-read the same documents on every question and throw the synthesis away with the context window. A wiki…

MRMatthew RogersFounder & CEO, Preux10 June 2026
Applied AI6 min read

Why most AI pilots never ship — and what the survivors do differently

The widely-cited figure is that the large majority of enterprise AI pilots never reach production. The reason is rarely the model.…

MRMatthew RogersFounder & CEO, Preux22 May 2026
Engineering5 min read

Software built to outlive its makers

Enterprise software is not an asset you buy once. It is a liability you maintain for years. The decisions that matter are the ones…

MRMatthew RogersFounder & CEO, Preux30 April 2026

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